Opportunity statement AVA Sports

 

  • Unique position - Sole importers of adidas martial arts for the UK
  • Develop a website in line with the company position & status
  • Attract more web traffic to the on line store
  • Develop a modern online 24/ 7 store
  • Competition’s website not brilliant
  • Implement a plan to increase search engine hits
  • Appeal to the individual and club / trade
  • Adidas martial arts branding for site
  • Educate visitors on the adidas range
  • Establish AVA Sports as a serious website among the competition
  • Win trade away from competitors

 

 

Mission statement AVA Sports website

 

The goal of AVA Sports is to provide a professional and polished online presence that has a strong adidas theme, detailing the available range of clothing and accessories with easy options to purchase from the site 24/ 7.

Trade and club visitors in particular will be invited to contact AVA Sports for a personal service and special purchase pricings.

All visitors will become aware that AVA Sports are not just a web based company and that traditional means of communication – like the telephone is encouraged.

 

 

Users / Visitors Profile

 

Clubs and trade wishing to secure orders of adidas martial art equipment from the UK. Will be looking to see if Club and Trade prices are listed or mentioned or how to establish an account

Probably know what items of equipment they are interested in and would prefer a quick route to the stock lists. May wish to view all sections or perform searches to list items in a desired format

 

Individual Judo practioner who wants to see the adidas range make informed decisions or to purchase personal equipment. Needs all questions answered feel supported and that they are dealing with an established company

 

Individual Karate practioner who wants to see the adidas range make informed decisions or to purchase personal equipment. Needs all questions answered feel supported and that they are dealing with an established company

 

Individual Jiu-Jitsu practioner who wants to see the adidas range make informed decisions or to purchase personal equipment. Needs all questions answered feel supported and that they are dealing with an established company